Many small business owners think that their website is just a fancy brochure for their company and nothing more. But truly, if you want to grow your business online, you need to use your website strategically to generate leads and increase sales.
Here are five ways that will help you do this!
Make sure your website is mobile responsive
Mobile responsive websites are important because we access the internet from our phones more than ever. Therefore, it’s crucial to make sure your website is mobile-friendly so that you can capture a diverse audience of potential customers for your business online.
If your website isn’t mobile-friendly, chances are you’re only reaching a small percentage of the people who could be coming to visit, often from desktop devices. Moreover, even if mobile users do happen upon your website, they usually won’t stick around long enough to digest just how valuable your products and services could be for them.
Over half of total internet traffic comes from mobile devices. So when potential customers reach your website, you’ll want them to have a seamless user experience by making your website easy to navigate and quickly find any information that leads them to take action!
Use SEO best practices to get found online
SEO (search engine optimization) is one way of making your site visible to the target market that is looking for what your business has to offer. If someone is searching for “Juggling experts near me” and doesn’t find your juggling company on the first page, the chances are slim that they will find your business. You need to use SEO best practices to ensure that your site is found and in a good position.
One of the most common ways SEO can be used is to make sure you have optimized all of your pages for keywords that people might search for related to what you offer, such as social media marketing or online business classes. You should also include these keywords throughout the content on the site.
It is best to use specific, well-researched keywords targeted at the right audience to increase your search rankings.
You can also optimize your page by ensuring that there are incoming links to the content on your site. These are called “backlinks.”
A backlink is a hypertext link from one web page or website to another. These links act as “votes” in how search engines rank pages and sites. The more backlinks you have pointing to your content, the better chance of it ranking high on SERPs or Search Engine Results Pages – which means it will be found quicker for people searching for your content.
Building backlinks takes time, but you can jumpstart the process by guest-blogging on other sites, being featured in local publications, or posting valuable content on sites like medium.com or quora.com that links back to your website.
Create a business blog
A business blog is a vital part of any content strategy and can serve as an online journal for your company. Try creating helpful content about what’s happening in your industry and relevant news and updates from your organization.
Remember to acknowledge the pain points of your ideal clients while providing valuable, actionable guidance and education. This type of blogging can be a powerful tool for driving more organic traffic, building trust with potential customers, showing expertise on industry-specific topics, and even increasing sales by driving traffic to other parts of your site.
Your company blog should be written in a conversational tone that will speak to your target audience and read like an ongoing conversation between the readers and the author. The goal of this type of content is not only to inform but also to entertain or engage.
Increase traffic to your business online and create more relevant content using Quora.com, Google Trends, and Answerthepublic.com to gauge what your target audience is already searching for.
The high-quality content on your business blog can be anything from articles about how your company stacks up against the competition to commentary or advice that’s related to industry hot topics. Of course, you don’t need to post new content every day, but it’s best if you can come up with a consistent posting schedule.
Create landing pages for specific offers on your website
Landing pages are the point of entry for visitors to your website. They can be used as a tool to generate leads and drive conversions, but they’re also an excellent way to promote new products, services, or featured content on your site.
For instance, our digital marketing agency offers many different marketing services, all of which are featured on our main website. However, when we run paid ads (often Facebook ads) or reach out to potential clients, we tend to direct traffic to service offerings that are more specific to the clients’ needs that we are targeting.
You’ll want to create landing pages that entice potential and current customers with specific information about a particular service or product offering and always include a call-to-action (CTA).
A call-to-action (CTA) is a type of message that encourages people to take a specific action, like signing up for an email list or purchasing your product. Other common CTAs are “Request your free demo!” or “Subscribe now for free access to our newsletter” and “Click here to schedule your free consultation!”
Landing pages can be inexpensive and easy to set up with most website builders, so it’s essential not to overlook the marketing potential they offer when promoting new or existing products or services.
Offer special incentives to website visitors
A great way to increase website traffic is by offering special incentives.
You can offer promotions or giveaways that are time-sensitive to drive more people to take action on your site during designated promotional periods – like Black Friday and Cyber Monday, for example.
Another option would be reward campaigns where you give something of value away as a prize just for visiting your website. This could be a free ebook, access to your company’s newsletter or even a coupon for an in-person consultation with one of your team members – the possibilities are endless!
A less time-sensitive option is posting content that offers special discounts on products and services. Offering coupon codes as incentives can also be beneficial because it’s a quick way to connect with your website visitors and address their needs.
We’ve covered a lot of ground in this post, and we’ve only just scratched the surface. Hopefully, you’ve learned some tips to get your website working harder for your business! Want more? Sign up for our newsletter or book a consultation with us!